If you’ve never heard of the gorilla experiment, it goes like this. You watch a video and count how many times the people in white pass the basketball. The video is on YouTube here:
https://www.youtube.com/watch?v=vJG698U2Mvo&t=12s
A sizable percentage of viewers never notice the man in the gorilla suit walking through the video. Their attention is so focused on counting the passes that they simply space on everything else.
The researchers who originated this experiment have parlayed it to a successful business book about selective attention, the point being that when you focus intently on certain things, that focus often comes at the expense of seeing other, seemingly obvious things.
It’s like that with your MSP. Think about what you’re focused on today. Fighting fires, recruiting talent, finding new clients…there’s no shortage of immediate, pressing concerns for you to worry about.
Things like billing can fall down the list quite easily.
When you forget to bill a client something for months, this is exactly how it happens. It’s not that you want things to fall through the cracks; they just do sometimes.
Then there’s the whole chaos of doing billing reconciliation. With tabs open everywhere, vendor portals, your PSA, maybe some spreadsheets, however you’re doing it, it’s a bit of a mess at the best of times. It’s difficult to track what you have and have not done. If you’re interrupted by anything, you may not remember what you’ve reconciled and what you haven’t.
While it’s tempting to think that you’re able to see everything in your business, the reality is that you’re mostly going to see the things that you focus on.
Other things, even things that should be as obvious as a man in a gorilla suit, you might miss sometimes.
That’s why you need a simpler way of doing billing reconciliation. If it’s easy, with one screen to rule them all and a process that takes minutes instead of hours, you are a lot less likely to discover after the fact that you haven’t been billing for certain services, or certain clients.
Gradient Billable™ puts you in a position to have full visibility.
You owe it to yourself to invest the next 7 minutes in a Billable™ demo.
