In today's rapidly evolving tech landscape, understanding the intricacies of Managed Service Providers (MSPs) is more crucial than ever. We invite you to dive into an enlightening conversation with Colin Knox, CEO of Gradient MSP, as he joins the MSP Chat podcast with hosts Rich Freeman and Erick Simpson, to unravel the data-driven insights his company has gleaned from aggregating MSP consumption data.
This interview sheds light on the pressing need for transparency within the industry and offers a deep dive into the metrics that matter most—MSP revenue, service adoption, and profitability. With only 4% of MSPs currently offering SaaS monitoring, despite its rising significance, Colin's insights are both timely and essential. Discover the average markup for security products and why understanding pricing strategies is vital for MSPs. Don't miss this opportunity to gain a competitive edge—watch the full interview below.