February 14, 2022 - Calgary, AB Canada – Innovating at scale for the channel, Gradient MSP is excited to announce Synthesize™, the IT channel’s first and only open vendor integration program and platform built to optimize the MSP business model.
Available now to channel vendors and MSPs worldwide, the collaboration program and intelligent platform addresses two of the industry’s biggest challenges and opportunities by:
Synthesize is set to make partnerships between channel vendors, PSAs and MSPs more prosperous and profitable says Colin Knox, Founder and CEO, Gradient MSP. “When the channel taps the power of Synthesize, everyone wins – the vendor, the PSA, the MSP and the end user. Synthesize is a transformative yet experiential solution that we’re proud to deliver to the channel to help them grow more profitably and deliver an exceptional experience for their teams, their alliance partners and their customers.”
There is no cost to join and integrate into Gradient’s new open API program and platform. That means vendors, PSAs and channel partners can say goodbye to the process of one-to-one integration efforts and PSA rev-sharing models, which historically have slowed productivity and ate away at profitability. To date eight of the leading PSAs have aligned with Gradient MSP to help technology vendors and MSPs modernize the integration cycle and bring greater business efficiency to and through the channel ecosystem.
“Breach Secure Now is excited to be part of Gradient MSP’s Synthesize integration program and open API platform,” says Art Gross, CEO, Breach Secure Now, an MSP turned mastermind of cybersecurity & compliance solutions purpose-built for MSPs to resell to SMBs. “Gradient MSP’s understanding of MSPs and their mission to help them grow through data and billing integrations is very exciting!”
Addressing any security concerns around the open API platform, Gradient MSP notes all its systems are all held secure and private and include many certs including SOC 2 Type 2 certified compliant, HIPAA compliant, and GDPR compliant, with more in the works.
“Our dedicated technology alliances team offers the smoothest integration experience,” says Dave Goldie, VP of Channel, Gradient MSP. “The beauty of Synthesize is the heavy-lifting is done for the vendors, and the MSPs, managing the backwards and forward compatibility, and on boarding new supported PSAs as the market demands.”
Established in 2020, Gradient MSP offers the IT channel ecosystem a business automation and integration platform proven to help MSPs run a smoother, more successful services business by connecting all the solutions they resell and use to their PSA platforms. Founded by technology and business entrepreneur Colin Knox, Gradient MSP is solving for two of the biggest challenges and greatest opportunities facing the industry: everything-as-a-service reconciliation and an open, frictionless IT channel ecosystem.